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As hybrid work and AI-driven collaboration become the norm, organisations are investing heavily in digital infrastructure. Yet one essential element is often overlooked - the role of audio technology in modern workspaces. Poor audio quality doesn’t just interrupt meetings, it disrupts decisions, slows productivity, and can even introduce security risks.

Shure Incorporated, a global leader in audio technology, is celebrating its 100th anniversary of pioneering innovation and exceptional quality. For over a century, Shure has been solving audio challenges with enterprise-grade solutions that meet the demands of today’s dynamic work environments. From executive boardrooms to flexible meeting spaces, Shure’s networked audio systems deliver intelligent signal processing, seamless platform integration, and unmatched clarity to ensure every voice is heard.

As tools like Microsoft Copilot and Zoom AI Companion take on a bigger role in business, high-quality audio isn’t optional. It’s a requirement. These AI tools rely on clean, intelligible inputs to deliver value - something subpar microphones and setups simply can’t provide.

iTnews Asia, in collaboration with Shure, is pleased to introduce IntelliMix™ Room Kits – simple, secure Microsoft Teams Rooms conferencing solutions for modern collaboration spaces. These kits require no manual programming and feature zero-touch provisioning for fast deployment. Every kit includes a Windows-based compute for Teams Rooms, Shure’s IntelliMix Room® DSP for enhanced speech clarity, the MXA902 all-in-one ceiling array microphone and loudspeaker, AI-powered Huddly cameras, and intuitive touch controls.

Backed by ShureCloud and Teams Rooms Pro Management Portal for streamlined IT oversight, the IntelliMix Room Kits deliver consistent, high-performance audio and video experiences – right out of the box.

Shure’s solutions help IT teams reduce troubleshooting, improve user experience, and support scalable, secure communication across regions. For enterprises rethinking their collaboration strategy, Shure delivers more than audio - it ensures continuity, engagement, and a return on every meeting.